After one year as a full-size, 1962 saw the Meteor nameplate moved to a midsize offering, becoming Mercury's counterpart to the new Ford Fairlane.
In '63, the car came in three levels of trim. Available as the base Meteor, the sporty performance-oriented Meteor S-33 hardtop coupe, or the deluxe Meteor Custom, Mercury advertised the car as having "Spirit, Sparkle and Brawn... Bright words that mean Mercury Meteor for 1963."
The bodywork had been lightly restyled so the pod-like taillights downplayed the increasingly unfashionable tailfins, and the advertising materials played up the modern stainless steel trim on the rocker panels of the Custom.
The base powerplant in the Custom was the Meteor 6, which was FoMoCo's 170 cubic inch OHV inline six advertised at 101 SAE gross horsepower. Optionally, a Meteor Custom buyer could spring for the 221cid V-8 rated at 145 horsepower or the Mercury Lightning V-8, which was a 2-barrel Ford 260 Windsor small block that put out 160 horses.
All engines could be had with the 3-speed manual or 2-speed Merc-O-Matic transmission and the 221 V-8 could additionally be optioned with a 3-speed manual that had an automatic 4th overdrive gear.
Alas, the midsize Meteor would be discontinued after two years of sluggish sales and Mercury would do without a car in that size slot until 1966, when the Comet got upsized from the Ford Falcon platform to that of the Fairlane.
The one in the picture, a '63 Meteor Custom sedan in Cascade Blue with a Pacific Blue roof, was photographed in May of 2013 with a Samsung Galaxy SII.