Saturday, August 3, 2024

1967 Imperial Crown


You dont see many Imperials driving around anymore.  This one is a 1967 Imperial Crown hardtop sedan in Haze Green, from back in the day when Imperial was a brand unto itself at Mopar, competing head to head with Lincoln and Cadillac for the premium domestic car market. 

 The 1967 model year was one that marked an event horizon for the Imperial marque. Up to that point, it had been a body-on-frame design using its own platform, but the '67 models were unibody designs, sharing the same "C-body" platform as the full-sized Chryslers. You could get any motor you wanted as long as the motor you wanted was a 440 cubic inch Mopar RB-block with a 4-barrel carburetor, backed with the robust Torqueflite 727 three-speed automatic transmission.

That big Mopar wedge motor, rated at 350 SAE gross horsepower, had to deal with a bit over 5,200 pounds of luxobarge, though, so acceleration wasn’t eyeball-flattening. Car Life reported a 0-60 of 9.6 seconds and a 17.4 second quarter at 82.8 mph. Top speed was measured during the same test at 117 mph. The base price was $5,836, which works out to almost $55,000 in today’s money. Bearing in mind that cars overall were cheaper back then, you could buy two normal cars for the price of a single Imperial Crown. It was a big flex at the country club.

This one was photographed in May of 2023 using a Nikon Coolpix A large sensor compact.

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