Monday, May 19, 2025

1968 Oldsmobile Cutlass S Convertible


Along with the curvaceous restyling of the A-body Oldsmobile Cutlass for the 1968 model year came a new trim level: the Cutlass S.

For '68 the Olds 4-4-2 technically became its own model, rather than a trim level on the Cutlass. The Supreme remained the most luxurious trim level with the spartan F-85 as the bargain basement entry, and the Cutlass S slotted between them as a youth-oriented version that emphasized both value and sportiness. The Cutlass S was only available as a hardtop or pillared coupe, or a convertible like the Sapphire Blue one in the photos.


Period Olds advertising materials called it a "low-priced, low-slung Youngmobile swinger" and the interior, with its (standard on the convertible) bucket seats, was described as a "swingin' place for a sit-in". The standard, albeit non-functional, hood louvers emphasized its sporty character.

Standard powerplant was either the Action Line 250 cubic inch inline six, making 150 SAE gross horsepower, or else the low-compression version of the Rocket 350 V-8 with a 2-barreled carburetor and 250 horsepower. The dual exhausts on this car suggest the buyer sprang for the only optional motor, which was a 10.5:1 compression Rocket 350 with a Rochester Quadrajet 4-barrel and 310 ponies.

Standard transmission was a column-shifted three-speed manual, although a four-on-the-floor was available as an option, as was Oldsmobile's two-speed Jetaway automatic.


This one was photographed with a Sony a700 and a 16-80mm f/3.5-5.6 Zeiss Vario-Sonnar T* zoom lens in May of 2025.


2 comments:

  1. I'm totally hip to that ad lingo!

    The Cragar S/S rims look right at home.

    ReplyDelete
    Replies
    1. Those wheels were practically made for a ‘68-‘72 GM A-body.

      Delete

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