For 1968, the full-size Pontiac lineup contained a bewildering number of distinct models, ranging downwards thusly: Brougham, Bonneville, Executive, Ventura, and Catalina. The Catalina was the cheapest trim level of full-size Pontiac and represented the entry point for the line; you got all the sporty Pontiac look for the minimum amount of dollars.
The Catalina could be had in 2- and 4-door pillared sedan or 2- and 4-door hardtop form (as well as a station wagon). The standard engine was a 400 cubic inch small-journal Pontiac V-8, with a 2-barrel carburetor and a 10.5:1 compression ratio requiring premium fuel. It was rated at 290 SAE gross horsepower, and could be subbed out for a 265hp version of the same engine that ran on regular.
Optional motors were a 4-barrel 400 making 340 ponies, or two versions of the large-journal Pontiac 428 putting out 375 or 390 gross horsepower.
A base Pontiac Catalina 4-door sedan with the optional Turbo Hydra-Matic stickered at $3,218, which was cheaper than either an Impala or Galaxie 500 with a comparable engine, and is equivalent to about $29,960 in current dollars.
This Cameo Ivory hardtop coupe was photographed in September of 2025 using an Olympus OM-D E-M5 and a Panasonic Leica 12-60mm f/2.8-4 zoom lens.
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